A1 Flowers - Fresh Cut Flowers - Stable high prices around Valentine's Day

Stable high prices around Valentine's Day
Friday 9 February and Monday 12 February were without doubt the busiest days before Valentine's Day. On these two days, 6.5 and 5.9 million roses were traded at FloraHolland. A total of 34.3 million roses were sold in week 6 and on Monday, Tuesday and Wednesday of week 7.
A survey conducted in the week before Valentine's Day by the Product Board for Horticulture, commissioned by Flower Council Holland, showed that about 43% of Dutch people planned to buy a Valentine's gift for someone. In the Netherlands, sending a card is the number one, followed by a bunch of flowers. Some 30% of the population said they planned to buy someone flowers for Valentine's Day.
Last week, FloraHolland again experienced first hand how flowers are all-out favourite as a Valentine's Day gift. The auction was as busy as ever, although prices were more stable this year than in 2006. Then, extremely high prices were being paid for roses on Friday 10 February. This year, the prices for flowers went up even earlier and remained high throughout week 6. Wholesalers probably started buying earlier this year, so that they would be able to supply the required quantities without having to gamble on the final days before Valentine's Day. As a result, there were no real extremes in price. Prices were pushed up most for Red Naomi.
The supply of home-grown roses was stable during week 6 and the beginning of week 7. Supplies from abroad were actually up, despite reports that foreign roses would not be mature in time for Valentine's Day. Thanks to the increase in supply, the Naaldwijk auction clock managed to achieve a record turnover in week 6, at no less than € 31 million. With an average price of € 0.59, both the price and quality were good.


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	Stable high prices around Valentine's Day Friday 9 February and Monday 12 February were without doubt the busiest days before Valentine's Day. On these two days, 6.5 and 5.9 million roses were traded at FloraHolland. A total of 34.3 million roses were sold in week 6 and on Monday, Tuesday and Wednesday of week 7. A survey conducted in the week before Valentine's Day by the Product Board for Horticulture, commissioned by Flower Council Holland, showed that about 43% of Dutch people planned to buy a Valentine's gift for someone. In the Netherlands, sending a card is the number one, followed by a bunch of flowers. Some 30% of the population said they planned to buy someone flowers for Valentine's Day. Last week, FloraHolland again experienced first hand how flowers are all-out favourite as a Valentine's Day gift. The auction was as busy as ever, although prices were more stable this year than in 2006. Then, extremely high prices were being paid for roses on Friday 10 February. This year, the prices for flowers went up even earlier and remained high throughout week 6. Wholesalers probably started buying earlier this year, so that they would be able to supply the required quantities without having to gamble on the final days before Valentine's Day. As a result, there were no real extremes in price. Prices were pushed up most for Red Naomi. The supply of home-grown roses was stable during week 6 and the beginning of week 7. Supplies from abroad were actually up, despite reports that foreign roses would not be mature in time for Valentine's Day. Thanks to the increase in supply, the Naaldwijk auction clock managed to achieve a record turnover in week 6, at no less than € 31 million. With an average price of € 0.59, both the price and quality were good.